Only logged in customers who have purchased this product may leave a review.
Developing Economy Perspectives on Marketing and Entrepreneurship: The Ghanaian Dimention
The marketing reader is anchored on two main disciplines: marketing and entrepreneurship. In marketing, the reader examines the factors influencing students’ perceptions of higher education brands and measures the satisfaction of students with respect to restaurant services on campus. Issues affecting marketing activities of entrepreneurial firms are also discussed extensively.
Authors: Samuel C. K. Buame, Dan M. Quaye, Robert E. Hinson and Kobby A. Mensah
ISBN: 978-9988-2-1211- 7
99 in stock