The marketing reader is anchored on two main disciplines: marketing and entrepreneurship. In marketing, the reader examines the factors influencing students’ perceptions of higher education brands and measures the satisfaction of students with respect to restaurant services on campus. Issues affecting marketing activities of entrepreneurial firms are also discussed extensively.

Authors: Samuel C. K. Buame, Dan M. Quaye, Robert E. Hinson and Kobby A. Mensah

ISBN: 978-9988-2-1211- 7